Of all the ways you can take your business to the next level, turning your website into an intelligent lead generation tool is one of the most effective. Here’s how.
I wish I could tell you that it takes seconds to lose a customer’s attention, but it takes milliseconds – 50 milliseconds to be precise.
Online users have a number of sites they can choose from so not only do you need to draw them in, but you also need to hold their attention long enough for a conversion to take place. Marketers have a tough job but according to research by PWC, well over 85% of buyers are willing to spend more for a better experience.
Fortunately, providing visitors with a superior user experience is made easier with the latest in website technological advancements. Smart content distribution systems offer a whole new way to engage with users, bringing a social media level of user engagement to your site.
Smarter Customer Engagement in 2021 – Must-Try Tactics
As you implement your marketing strategy for 2021, here are a few proven engagement tactics you can add to the mix.
Smart Landing Pages
With customers having a number of brands and products to choose from, you cannot afford to provide them with a generic online experience.
A new website visitor should immediately see that you understand their needs and have their interests at heart, and smart landing pages are one of the best ways to do just that.
Smart content distribution systems engage customers with personalised content, showing them exactly what they want based on their demographics and interests – just like social media.
Along with providing users with a better experience, these systems also make it possible for website owners to distribute content faster. Targeting is achieved using different parameters, while drag-and-drop functionality makes it possible for non-developers to easily create smart landing pages.
These landing pages don’t just need to be linked to campaigns either. You can even design pages to simply fit in with a user’s location, interests, or past website activity.
Smart landing pages are our specialty – find out more here.
Targeted Content Planning
Getting customers to your site and keeping them there is just the start – you also need to give them reasons to stay longer. Developing content you think users want to read will only get you so far. If you want to see real results, you need to create the content users definitely want to read, watch and listen to.
The beauty of using smart landing pages is that you get to learn even more about the likes and dislikes of specific customers, ensuring you can plan content that truly appeals to them. Along with focusing on the right topics, it’s also important to vary the format. Blogs are still effective, but so are videos and podcasts.
Combine data from your smart landing pages with your preferred analytics program to plan and create highly targeted content.
When you consider the rise of social media, one thing stands true, today’s customer loves a good story. Promoting your brand using stories has a bigger and lasting impact than simply using bland copy and standard stock images.
To make it even more impactful, you can use personalised storytelling to draw potential customers in even further. Again, smart landing pages are the easiest way to do just that, showing users you are able to help them solve their specific problem or meet a particular need.
Smart copywriting is something any brand can implement, and it works. The longer you can keep a visitor on your site, the more chances you have to convince them to convert.
We have created proven solutions to reach customers using smart content. You can explore these solutions further here.
Gone are the days where customers are willing to wait a day or two for an email reply to a query. Instant gratification has been a key requirement for some time now, so if your site isn’t catering to that need, now is the time.
The good news is you don’t necessarily need to have someone available to man your chatbot at every hour. In fact, you don’t need anyone at all. Chatbots can be set up to provide automated responses to common user queries. However, you could also choose to have a real person answering questions during business hours and a bot after hours. A chatbot can provide you with better insights into what your customers need and how your brand is or isn’t delivering.
Calls to Action
Believe it or not but customers want to know what to do next. You might think they know how to get in touch or make a purchase, but this isn’t always the case.
It’s best not to leave your bottom line in the hands of guessing customers and rather include a number of calls to action across your site. If you want to take the engagement up a notch, get creative. Instead of Click Here or Get In Touch, opt for more creative options that you know would appeal to your target audience.
Increasing engagement on your site doesn’t need to be complicated or cost you thousands of dollars in advertising. By making a few small adjustments and a more tailored user experience, there’s no reason why you can’t boost engagement and your sales.